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development of a Web Site goes beyond creating an attractive image. The
benefit for your company of having an effective Web Site is the increase
in productivity and sales.
Designing a successful Web Site requires the consideration of the
following 3 pillars:
The first pillar is the Content. The content is comprissed of the
texts, images and any other information published in your Web Site.
Those contens must be:
- Relevant - publishing information that is not of the
interest of any of the users should be avoided. Many times
companies publish information such as the internal company
organization that is in most cases irrelevant to the Web Site
users. In other cases the selection of the information to be
published is made just to satisfy the wishes of a certain person
or group in the organization and does not really address the
- Complete - each of the published topics must be complete,
avoiding empty pages or with very little information. In case it
is necessary links to other Web Sites should be included to
provide a complete information.
- Web Optimized - it is not the same to write or show an
image in the Web than in the television or a magazine. Each media
has its own characteristics and the contents to be published in
your Web Site must be optimized for the Web environment.
- Updated - an outdated content turns automatically in an
irrelevant content. Andamio's Web
Maintenance Service you can keep all the contents of your Web
Site always updated.
The second pillar is the Organizational Structure. The way in which
the contents are structures and connected must make sense from the
point of view of the different users, based on the different tasks
that the users are to perform in the Web Site.
The design of pages and the navigation conception must allow the
users to find the information they are looking for and to achieve the
tasks they are set to perform using the Web Site, in an easy and
An organizational structure that does not support the fast location
of information or the easy completion of tasks is a great problem for
the company, because users will become frustrated and will abandon the
The Graphic Design is the third pillar. It must be attractive and
consistent with your company's image, but also, it must allow users to
easily locate information within a single page, and inside the whole
An excesive emphsis on graphical design monopolizes the user
attention and make it harder for them to focus on the important
information, therefore making their journey through the Web Site much
more slower. At the end it must be understood that users do not visit
a Web Site to admire the art.
Should you be interested in obtaining more information about our Web
Design services, or starting a project with us, please Contact